---
title: Marketing News & Events | MSSmedia (20)
description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories (20)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

- [Expertise](https://mssmedia.com/our-expertise/) 
    - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/)
    - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/)
    - [Public Relations](https://mssmedia.com/our-expertise/public-relations/)
    - [Campus Marketing](https://info.mssmedia.com/campus-marketing)
    - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content)
    - [Property Marketing](https://info.mssmedia.com/property-marketing)
- [Government](https://mssmedia.com/government)
- [Work](https://mssmedia.com/our-work/)
- [About](https://mssmedia.com/about/)
- [Blog](https://info.mssmedia.com/blog)
- [Let's Collaborate](https://mssmedia.com/lets-collaborate/)

### EXPERT PERSPECTIVES

# Newsworthy + Notable

[![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a)

##### + The latest in marketing

[![](https://info.mssmedia.com/hubfs/Misc%20Images/60255e7341de62c988dd08aa_DigitalAdvertising.jpg)](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

## [Top Student Recruitment Strategies: Testimonials & Influencer Marketing](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

In today's [competitive higher education landscape](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment), attracting college applicants requires more than just a fancy brochure and a website. Students have a wealth of options, and they're looking for valued and authentic voices to help them make their decision. Discover how to use one of the top student recruitment strategies today - a combination of testimonials and influencer marketing.

[Read More](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

We deliver the latest media tips + insider marketing advice straight to your inbox.

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[![USC Gould School of Law live campus media campaign image](https://info.mssmedia.com/hubfs/Live%20Campaign%20Images/USC%20-%20Gould%20School%20of%20Law%208%202023%20%28Card%202%29.jpg)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-gould-school-of-law)

## [Successful Campus Media Campaigns: USC Gould School of Law](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-gould-school-of-law)

Today’s post in our successful campus media campaigns series explores how USC Gould School of Law reaches thousands of college students every day with compelling and informative messaging, driving...

[Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-gould-school-of-law)

[![](https://info.mssmedia.com/hubfs/USC%20Campus%20Wellbeing%20Ask%20Ari%20crop.png)](https://info.mssmedia.com/blog/how-to-choose-campus-marketing-specialists-who-will-help-you-succeed)

## [How To Choose Campus Marketing Specialists Who Will Help You Succeed](https://info.mssmedia.com/blog/how-to-choose-campus-marketing-specialists-who-will-help-you-succeed)

Does your team include a skilled marketing professional with the time and ability to design, execute and manage effective campus media campaigns? If not, you’ll almost certainly achieve [significantly...](https://blog.hubspot.com/insiders/should-i-hire-a-marketing-agency)

[Read More](https://info.mssmedia.com/blog/how-to-choose-campus-marketing-specialists-who-will-help-you-succeed)

[![](https://info.mssmedia.com/hubfs/OOH%20Advertising.jpg)](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix)

## [What Role Should OOH Advertising Play In Your Marketing Mix?](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix)

As we approach the end of 2023, we look to the future. How will you reach your business goals in 2024? How can you improve your reach and engagement? Do you need to adjust your marketing strategy?...

[Read More](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix)

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Government, Real Estate & Lifestyle.

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