Today’s post in our successful campus media campaigns series explores how the Firefly Festival reached tens of thousands of college students with compelling and informative messaging, driving event attendance. Learn how campus advertising can do the same for your organization.
A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may...
Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase....
The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising...