When done correctly, campus advertising is a highly effective way to reach and engage teenagers and young adults. Creating an integrated campaign is one of the top three successful campus media strategies for advertising to university students. Learn why and how to create an effective integrated campus campaign.
Today’s post in our successful campus media campaigns series explores how various branches of the Air National Guard maximized brand awareness in an extremely challenging recruiting environment....
Audio streaming services continue to explode in popularity, especially among young adults. Spotify, Pandora, and other digital platforms are the preferred sources of audio information and...
Today’s post in our successful campus media campaigns series explores how streaming audio giant Spotify increased clickthrough rates with an integrated campus media campaign. Learn how you can...