Topics: Media + Advertising, Campus Media
Targeting college students to promote the dangers of drunk driving, the group gave out free boxes of cereal on campus. The catch is that instead of cute little prizes, students received wrecked cars seemingly from accident scenes.
It can take up to 12 hours after your last drink for your blood alcohol level to reach zero. Although some people think they have slept off the side effects, you can still wake up with alcohol in your system. That’s why the campaign was targeted at breakfast time versus any other time of day. This leaves a lasting impression with the students and brings awareness to the cause as well as the cereal brand. Partnering with other brands is a great way to get a message to students. Coupling that with free giveaways is a great way to harness the attention of this group.
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
