--- title: "Successful Campus Media Campaigns: SHI" description: SHI advertisements reach tens of thousands of college students every day. Learn how to create equally successful campus media campaigns. image: https://info.mssmedia.com/hubfs/SHI%20International.png --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) # Successful Campus Media Campaigns: SHI Topics: [Media + Advertising](https://info.mssmedia.com/blog/topic/media-advertising), [Campus Media](https://info.mssmedia.com/blog/topic/campus-media) Posted by: [Marketing](https://info.mssmedia.com/blog/author/marketing) Today’s post in our successful campus media campaigns series explores how IT solutions and services provider SHI International is reaching tens of thousands of college students every day with compelling and informative recruitment messaging, driving brand awareness to meet hiring goals. Learn how campus advertising can do the same for your organization. ![SHI International](https://info.mssmedia.com/hs-fs/hubfs/SHI%20International.png?width=1124&height=522&name=SHI%20International.png)   ## Objective:  For the second year in a row, MSS Media Inc. is providing media buy and placement services for [SHI International](https://www.shi.com/) as they work to promote brand awareness and employment opportunities to [Rutgers University](https://www.rutgers.edu/) students.   [**+ Discover the value of advertising at Rutgers University.**](https://info.mssmedia.com/blog/why-advertising-at-rutgers-university-is-valuable)   ## Strategy:  To reach their objectives, SHI sponsors the Rutgers football stadium and uses transit advertising. This includes running ads on the Rutgers bus system - the largest university transportation system in the country. These signs employ four different creative concepts, all with recruitment messaging. By highlighting specific SHI employees hired from Rutgers, their graduating class and the position they hold at SHI (Director of Inside Sales, for example), SHI not only raises brand awareness but also boosts brand affinity.   ![SHI Recruits at Rutgers](https://info.mssmedia.com/hs-fs/hubfs/SHI%20Recruits%20at%20Rutgers.jpg?width=828&height=298&name=SHI%20Recruits%20at%20Rutgers.jpg)   ## Executed: - Traditional media - OOH advertising - Transit advertising - Campus media - Strategic media buying and planning   ![Infographic Thumbnail - Campus Media Strategies](https://info.mssmedia.com/hs-fs/hubfs/Downloadable%20Documents/Library%20Thumbnails/Infographic%20Thumbnail%20-%20Campus%20Media%20Strategies.jpg?width=620&height=539&name=Infographic%20Thumbnail%20-%20Campus%20Media%20Strategies.jpg) [![VIEW OUR MARKETING TOOLKIT](https://no-cache.hubspot.com/cta/default/6893619/eef74d23-567c-4feb-b570-52f427df0a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/eef74d23-567c-4feb-b570-52f427df0a1e)   ## Results:  Our Rutgers University campus media placements reach a captive audience of 70,000 daily bus riders. This generates an estimated 347,699 impressions weekly for SHI, raising both brand awareness and brand affinity and supporting their specific recruitment goals.   > **See other successful campus media campaigns in action:** > > - [UCF's Alcohol Prevention and Health Center](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ucf's-alcohol-prevention-and-health-center) > - [Florida State University's College of Business](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business) > - [**ACC's University Village**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-accs-university-village-towson) > - **[Greystar's 24 Jones](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones)** > - [**Greystar's SoCam 290**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-socam-290) > - **[Lyft](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft)** > - **[University of Houston's College of Nursing](https://info.mssmedia.com/blog/successful-campus-media-campaigns-uh-college-of-nursing)** > - **[Spotify](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spotify)** > - [**Target**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-target) > - [**Air National Guard**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-air-national-guard) > - [**Army National Guard**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-army-national-guard) > - [Army ROTC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-military-recruitment-rotc) > - [Spectrum](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spectrum) > - [Amazon](https://info.mssmedia.com/blog/successful-campus-media-campaigns-amazon) > - [GNC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc)   Are you ready to create your own successful campus media campaign? **See our complete guide to advertising to university students.**   [![OUR CAMPUS ADVERTISING APPROACH](https://no-cache.hubspot.com/cta/default/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a)   *Here at* [*MSS Media, Inc.*](https://mssmedia.com/lets-collaborate/)*, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!* [![Share on Facebook](https://info.mssmedia.com/hs-fs/hubfs/MSSmedia_February2020/Social%20Media%20Icons/Icon%20FB%20T.png?width=24&name=Icon%20FB%20T.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://info.mssmedia.com/hs-fs/hubfs/MSSmedia_February2020/Social%20Media%20Icons/Icon%20LinkedIn%20T.png?width=24&name=Icon%20LinkedIn%20T.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://info.mssmedia.com/hs-fs/hubfs/MSSmedia_February2020/Social%20Media%20Icons/Icon%20Twitter%20T.png?width=24&name=Icon%20Twitter%20T.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Successful%20Campus%20Media%20Campaigns%3A%20SHI) [![Share on Email](https://info.mssmedia.com/hs-fs/hubfs/MSSmedia_February2020/Social%20Media%20Icons/Icon%20Mail%20T.png?width=24&name=Icon%20Mail%20T.png)](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.mssmedia.com%2Fblog%2Fsuccessful-campus-media-campaigns-shi%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### + Popular Post Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ##### + BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Related Posts [Successful Campus Media Campaigns: FSU College of Business](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business) [Successful Campus Media Campaigns: GNC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc) [Successful Campus Media Campaigns: Rutgers Business School](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-business-school) ##### + Digital Media [![](https://info.mssmedia.com/hubfs/FSU%20Students.jpg)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business) ## [Successful Campus Media Campaigns: FSU College of Business](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business) [Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-shi) ##### + Campus Media [![](https://info.mssmedia.com/hubfs/GNC%20CAMPUS%20AD.jpg)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc) ## [Successful Campus Media Campaigns: GNC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc) [Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-shi) ##### + Campus Media [![MSSmedia successful campus media campaigns - Rutgers Business School MBA transit advertisement bus card](https://info.mssmedia.com/hubfs/Live%20Campaign%20Images/Rutgers%20MBA.png)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-business-school) ## [Successful Campus Media Campaigns: Rutgers Business School](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-business-school) [Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-shi) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia