Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Amazon reached hundreds of thousands of college students with compelling and informative promotional messaging. Learn how campus advertising can do the same for your organization.
Objective:
This past fall and spring back-to-school season, MSS Media provided media buy and placement services for tech giant Amazon as they worked to promote their Prime Student benefits to college students returning to campus.
+ See three-college back-to-school marketing strategies for fall.
+ Learn four college back-to-school marketing strategies for spring
Strategy:
To help Amazon reach their objective, we placed advertising on 200+ campuses throughout North America. Media placements included newspaper kiosks, bus shelters and interiors, parking garage interiors and exteriors, permanent led signage, and digital screens at Rutgers University, UCLA, Florida International University, Minnesota State University, University of Houston, Howard University and many more.
Learn the value of advertising at:
+ UNIVERSITY OF SOUTHERN CALIFORNIA/UCLA
+ FLORIDA INTERNATIONAL UNIVERSITY
+ UNIVERSITY OF CENTRAL FLORIDA
+ UNIVERSITY OF ILLINOIS CHICAGO
+ VIRGINIA COMMONWEALTH UNIVERSITY
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
Our campus media placements reached hundreds of thousands of college students, supporting Amazon ambassadors on campuses nationwide in their mission to increase Amazon Prime Student sign-ups.
See other successful campus media campaigns in action:
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
