Successful Campus Media Campaigns: UI Health

Today’s post in our successful campus media campaigns series explores how the University of Illinois Hospital & Health Sciences System (UI Health) is reaching tens of thousands of students, faculty and staff with compelling messaging, driving awareness through an ongoing branding campaign. Learn how campus advertising can do the same for your business.

Objective: 

MSS Media Inc. provides long-term media buy and placement services for UI Health as they work to raise awareness of their services and values among University of Illinois Chicago (UIC) students, faculty and staff.

Strategy: 

To help reach their marketing objectives, the clinical and educational enterprise utilizes signage containing:

• Eye catching images
• Compelling messaging
• Chat, phone and website information viewers can use to learn more

Media placements include a variety of bus shelter advertising spread throughout the UIC campus.

Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus advertising
• Strategic media buying and planning

Results: 

By placing transit advertisements throughout the UIC campus, we’re helping UI Health reach tens of thousands of students, faculty and staff on a daily basis. 

+ Discover the value of advertising to students at UIC.

See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad
• USC Gould School of Law
• USC Civic Engagement
• TIAA
• NIH All of Us Campaign
• Towson ATOD
• UCF Green Dot

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!