Topics: Millennials + Gen Z, Digital Media, Campus Media
Although you may not think of LinkedIn as an emerging media platform, its influence continues to grow. As college students begin to look for internships and career opportunities, it becomes an important part of their online world. Learn the most effective ways to advertise to students on LinkedIn.
What is LinkedIn?
LinkedIn is the world's largest professional network. The work-related social media platform has over a billion members in more than 200 countries and territories. People use LinkedIn for many reasons:
- To find a job or internship
- To grow a business
- To connect and strengthen professional relationships
- To develop skills for career advancement
In addition to sharing their professional profile, users can organize offline events, join groups, write and share articles, post photos and videos, and more.
Why should I use LinkedIn for campus marketing?
- There are over 200 million LinkedIn users in the United States.
- 65 million people use LinkedIn to search for jobs every week.
- People from higher income households and with higher education levels are the most likely demographics to use this platform.
- In 2023, global marketers ranked LinkedIn as the third-most important social media platform for marketing.
- The majority of LinkedIn users are young adults - millennials and Generation Z.
“There is nothing permanent except change."
– HERODOTUS
As college students begin the search for professional jobs, many turn to LinkedIn. Once they graduate, most will begin earning more money than they ever have before. The college years are prime time for businesses and brands to get in on the ground floor, create connections with this group of potential customers, present solutions to their challenges, and build brand trust and loyalty.
How should I advertise to students using LinkedIn?
LinkedIn is an excellent emerging media platform for making connections, generating leads, improving brand awareness, and driving traffic to your website. In fact, 96% of marketers now prefer LinkedIn for lead generation to both Facebook and Twitter. You can use the site for organic marketing and paid advertising.
Reach Students with Organic Marketing
- Post content that is valuable to your target audience. You can create original content or repost pertinent articles from other sources.
- Add relevant hashtags to your posts to add emphasis and reach more members of your target audience.
- Post video content. Video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year
- Join LinkedIn Groups to connect with users who are interested in your industry, products or services.
- Create LinkedIn Showcase Pages to promote specific products or cater to specific buyer personas.
Advertise to Students with LinkedIn Sponsored Content and Native Ads
LinkedIn offers four types of paid advertising, each designed to help you achieve different goals. These options share several benefits:
- Excellent audience targeting options
- In depth page analytics
- Reporting tools to help evaluate ad performance
If your business targets college-age audiences, you should strongly consider adding LinkedIn to your marketing efforts.
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Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
