Topics: Millennials + Gen Z, Digital Media, Campus Media
To engage young adults, businesses must utilize new platforms. In the latest installment of our “Advertise to Students with Emerging Media” series, we explore Twitch. Looking to reach a wide swath of the college-age audience? Include this popular streaming platform in your digital campus advertising campaign.
What is Twitch?
Twitch is a live streaming service and global online community operated by an Amazon subsidiary. Content includes gaming, entertainment, music, sports and more. Twitch advertises itself as the ultimate influencer marketing based platform. It was introduced in June 2011 and has grown rapidly. By February 2014, Twitch was considered the fourth largest source of peak internet traffic in the United States.
Why should I use Twitch for campus marketing?
We know how important advertising to college students is. But we also know the inherent difficulties. Many young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Advertising on emerging media platforms like Twitch is an excellent way to reach this lucrative and elusive group of consumers.
“Exploration is the engine that drives innovation. Innovation drives economic growth. So let's all go exploring."
– EDITH WIDDER
- Twitch has 35 million daily active users, with 2.5 million average concurrent users.
- More than 70% of Twitch viewers are between the ages of 18 and 34.
- 62% of Twitch viewers engage with e-sports and gaming personalities daily.
Research shows gamers pay more attention to advertising than others. Twitch users are particularly open to advertising. Most of the audience members:
- Think advertising is important for supporting creators.
- Tend to buy brands they have seen advertised.
- Expect advertisers to support the communities they are a part of.
- Buy products and services to access the community built around them.
How should I advertise to students using Twitch?
Twitch offers a variety of media products, native site integrations, brand partnerships, and sponsorships.
- Twitch RPG is an opt-in panel of more than 60,000 members of the Twitch community. These users provide brand insights (including familiarity, affinity, and intent to purchase, use, and recommend) in exchange for Bits, Twitch’s digital currency.
- Capture your audience’s attention with high-impact display units and un-skippable ads that weave directly into live broadcasts.
- With Twitch’s First Impression Takeover, viewers will see your ad as soon as they enter the emerging media platform.
- Twitch Rivals, a live competitive gaming series, integrates your brand with the community’s favorite creators and games.
SEE THE OTHER POSTS IN THIS SERIES
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
