We’ve been sharing a lot of information about campus advertising lately, but we know you want more than facts, figures, and how to’s. This is the first post in our campus advertising case study series. See a successful campus media campaign in action!
University of Central Florida’s Alcohol Prevention and Health Center’s Awareness Campaign
University of Central Florida’s Alcohol Prevention and Health Center was looking to build awareness around alcohol abuse and the prevention, treatment, and recovery programming available to students.
To deliver on the communication goals of the department, MSS Media, Inc. devised a campus focused outdoor marketing strategy centered on highly trafficked locations and large format signage throughout the campus.
Our use of the campus domination tactic and traditional out-of-home (OOH) advertising materials was designed to capture the attention of Generation Z and millennial students throughout the University of Central Florida campus and to rapidly build familiarity with campaign messaging. This tactic works especially well on college campuses, where students are essentially a captive audience - spending the vast majority of their time in a very small area. As an added benefit, OOH is known to build brand awareness with a lower CPM (cost per thousand impressions) than other advertising media.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!