Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Office of Campus Wellbeing & Education reached hundreds of thousands of college students weekly with compelling and informative messaging, driving program and resource awareness. Learn how campus advertising can do the same for your organization.
Objective:
MSS Media Inc. provided USC’s Office of Campus Wellbeing & Education with media design, buy and placement services as they worked to promote awareness of their "Ask Ari" app. This app is designed for USC students who are stressed, sad, having a hard time making friends/fitting in, etc. It offers a wide variety of resources including activities (breathing exercises, for example) and contact information for the student health center, tutors, etc.
+ Discover the value of advertising at USC.
Strategy:
To help the department reach their objectives, we utilized the primary marketing avenues available on campus - outdoor and transit advertising. Our media placements included both interior bus cards and bus shelter signage.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Media design
- Strategic media buying and planning
Results:
Our Rutgers University campus media placements reach a captive audience of 70,000 daily bus riders. This generates an estimated 347,699 impressions weekly for SHI, raising both brand awareness and brand affinity and supporting their specific recruitment goals.
See other successful campus media campaigns in action:
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
