As we recently discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college back-to-school marketing strategies to energize your spring back-to-school marketing campaign.
#1 Take advantage of social media and peer-to-peer marketing.
Enlist students to talk about your brand in person and online. Create a hashtag for your back-to-school marketing campaign. Run a paid social media advertising campaign.
Do you need information on how to run a successful college back-to-school marketing campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!