Across the country, students are mid-semester, studying hard and dreaming of summer vacation. Meanwhile, marketers who need to reach this target audience are just beginning their fall back-to-school campus advertising preparations. Learn how to create a BTS marketing campaign that will build impressive brand awareness and engagement.
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective campus media...
We know how importantadvertising to students is. But we also know the difficulties inherent in advertising to young adults. This is a tech savvy generation. Many don’t watch broadcast TV, listen to...
Today’s post in our successful campus media campaigns series explores how GNC reached hundreds of thousands of college students with compelling and informative promotional messaging, driving...