Audio streaming services continue to explode in popularity, especially among young adults. Spotify, Pandora, and other digital platforms are the preferred sources of audio information and entertainment for the majority of millennial and Gen Z listeners. Reach this crucial audience with one of the top college media strategies - campus audio advertising.
As we recently discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college...
Founded in 1867, Howard University is a culturally rich and diverse university and one of the world's most prestigious destinations for professionals in health, science, engineering, art, law, and...
Today’s post in our successful campus media campaigns series explores how streaming audio giant Spotify increased clickthrough rates with an integrated campus media campaign. Learn how you can...