Topics: Digital Media, Media + Advertising, Campus Media
It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved full occupancy through an integrated campus media campaign. Reach your business goals through the use of similar college media strategies.
Greystar's 24 Jones Housing Targeting Campaign
Greystar is a global leader in rental housing. Their 24 Jones property (located in the heart of University Heights, Newark, New Jersey) is a brand new collection of luxury apartments offering a wealth of amenities.
Objective:
For this campaign, 24 Jones wanted to attract Rutgers University students to help boost occupancy. Beyond on-premise signs, they desired a more effective marketing strategy to increase leasing applications and visits to their website.
Strategy:
To maximize exposure amongst Rutgers University students, 24 Jones executed an 8-week campaign utilizing both transit advertising on the Rutgers University Newark bus fleet and mobile in-app geo-targeting.
+ Learn why advertising at Rutgers University is valuable.
Executed:
- Print and Digital Campaign
- Campus Signage
- Transit Advertising
- Bus Shelter Signage
- Mobile In-App Advertisements
Results:
As a result of this university advertising campaign, 24 Jones experienced a surge in online traffic and leasing applications, leading to full leasing occupancy for the spring term.
+ See Successful Campus Media Campaigns: UCF's Alcohol Prevention and Health Center.
+ See Successful Campus Media Campaigns: Florida State University's College of Business.
+ See Successful Campus Media Campaigns: ACC's University Village.
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
