Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how GNC reached hundreds of thousands of college students with compelling and informative promotional messaging, driving awareness to increase sales online and in person. Learn how campus advertising can do the same for your organization.
Objective:
This past fall back-to-school season, MSS Media, Inc. provided media buy and placement services for nutrition and wellness retailer GNC as they worked to promote their Student ID discount to college students returning to campus.
+ See three-college back-to-school marketing strategies for fall.
+ Learn four college back-to-school marketing strategies for spring
Strategy:
To help GNC reach their objective, we placed advertising on campuses throughout the nation. Media placements included outdoor campus signage and campus transit advertising at University of Central Florida, Florida State, Ohio State, and Penn State.
+ Why advertising at University of Central Florida is valuable.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
Our campus media placements generated approximately two million impressions per week for GNC, raising awareness of their goods, services and discounts for college students throughout the country.
See other successful campus media campaigns in action:
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
