Marketing News & Events | MSSmedia

Successful Campus Media Campaigns: Live Nation

Written by Marketing | May 28, 2024 1:41:00 PM

Today’s post in our successful campus media campaigns series explores how Live Nation Entertainment is reaching tens of thousands of students with compelling messaging, creating awareness and driving event attendance. Learn how campus advertising can create awareness and drive action for your program or organization.

 

Objective: 

MSS Media Inc. are providing ongoing media buy and placement services for Live Nation (the world’s leading live nation entertainment company) as they work to create awareness and drive attendance at upcoming live music events in the Houston area.

 

 

 

Strategy: 

To help reach their marketing objectives, the clinical and educational enterprise utilizes signage containing:

  • Eye catching images
  • Compelling messaging
  • QR codes students can scan with their mobile phones to buy tickets

Media placements include multiple bus shelters and kiosk locations throughout the University of Houston campus area. 

 

+ Discover the value of advertising to students at UH.

 

Executed:

  • Traditional media
  • OOH advertising
  • Transit advertising
  • Campus advertising
  • Strategic media buying and planning

 

 

 

Results: 

By placing OOH and transit advertisements throughout the UH campus area, we’re helping Live Nation reach tens of thousands of local students on a daily basis.

 

See other successful campus media campaigns in action:

 

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

 

 

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!