Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how the National Institutes of Health (NIH) All of Us Research Program is reaching tens of thousands of students, faculty and staff with compelling messaging, driving awareness and action around health research. Learn how campus advertising can do the same for your program or organization.
Objective:
MSS Media Inc. are providing ongoing media buy and placement services for the NIH All of Us Research Campaign as they work to speed up research designed to create individualized health care solutions. By enlisting volunteers to share data with approved researchers, the NIH is creating a resource that allows researchers to conduct thousands of studies on health and disease.
Strategy:
To help reach their recruitment objectives in southern California, the NIH is utilizing signage containing:
- Eye catching images
- Compelling messaging
- A website prospective participants can visit to learn more and join the program
- QR codes prospective participants can scan with their mobile phones to visit the website quickly and easily
- A phone number prospective participants can call to learn more
Media placements include bus shelter and transit card advertising at the University of Southern California (USC) during fall and spring semesters.
+ Discover the benefits of advertising to students at USC.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
By placing transit advertisements at USC, we’re helping the NIH reach tens of thousands of students, faculty and staff on a daily basis.
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See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
