Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how the Firefly Festival reached tens of thousands of college students with compelling and informative messaging, driving event attendance. Learn how campus advertising can do the same for your organization.
Objective:
MSS Media Inc. provided the Firefly Festival with media buy and placement services as they worked to promote their multi-genre music festival, held annually in Dover, Delaware. The festival is one of the biggest in the United States.
Strategy:
To help the festival meet their attendance goals, we utilized outdoor advertising at Towson University. Media placements included bus shelter signage at six locations throughout campus.
+ See another successful Towson University campaign.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
Our Towson University campus media placements generated an estimated 944,238 impressions per week, raising event awareness and attendance among the local student population.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
