Successful Campus Media Campaigns: USC Civic Engagement

Today’s post in our successful campus media campaigns series explores how the USC Center for Diversity and Democracy reaches thousands of college students every day with compelling messaging, driving awareness and action around their Civic Engagement efforts. Learn how campus advertising can do the same for your organization.

Objective: 

MSS Media Inc. provides media buy and placement services each year for the USC Center for Diversity and Democracy as they work to promote their Good Neighbors Campaign. Charitable contributions to the fund are distributed to USC Neighborhood Outreach (UNO) grants and the United Way. Since the fund was created, nearly 550 grants totaling $17.5 million have been given to community organizations to enhance educational opportunities, promote good health and fitness, support economic development and USC hiring, and improve safety.

Strategy: 

To reach their objectives, the school utilizes signage containing: 

• QR codes that prospective donors can scan with their mobile phones to learn more
• A website prospective donors can visit to contribute to the fund on an ongoing basis
• A number prospective donors can text to make a one time gift

Placements include interior bus cards and bus shelters.

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Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus media
• Strategic media buying and planning

Results: 

Our University of Southern California (USC) campus media placements generate hundreds of thousands of impressions weekly for the USC Center for Diversity and Democracy, raising program awareness and supporting Civic Engagement fundraising goals.

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See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad
• USC Gould School of Law

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!