Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Institute for Addiction Science reached tens of thousands of college students with compelling messaging, driving program awareness and student recruitment. Learn how campus advertising can do the same for your program or organization.
Objective:
MSS Media Inc. provided media buy and placement services for the USC Institute for Addiction Science (IAS) as they worked to create program awareness and recruit students to their degree program. IAS provides the infrastructure and resources for transdisciplinary research, education, clinical services, and community engagement to reduce addiction.
Strategy:
To help reach their awareness and recruitment objectives, IAS utilized out-of-home (OOH) signage containing:
- Compelling messaging
- A website prospective applicants could visit to learn more
- QR codes prospective applicants could scan with their mobile phones to visit the website quickly and easily
Media placements included bus shelter and transit card advertising at the University of Southern California (USC).
+ Discover the benefits of advertising to students at USC.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Strategic media buying and planning
Results:
By placing OOH and transit advertisements at USC, we helped the IAS reach tens of thousands of students on a daily basis. These efforts increased awareness of the school’s degree program and influenced qualified students throughout the target market locations while maximizing the institute’s return on ad spend.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
- Rutgers School of Business
- Maryland Jockey Club
- YWCA McLean County
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
